LG has created a fake lift using nine of its IPS monitors in order to show off the quality of the screens.
The South Korean company put the screens into a modified elevator's floor, with those using the lift seeing the lights flicker on and off before a video of the floor falling begins.
The video is called ‘So real it’s scary’, but there is some doubt into if those involved are actors, or if they really are unsuspecting members of the public.
What do you think?