Fans of evian on social media will be given the chance to see its new ad, Baby & Me, before it is aired on TV, the water brand has announced.
Social media fans can see the ad, created by BETC, from 4pm on Friday 19 April, before it is aired on Sunday.
Laurent Houel, evian global brand director, said: “In Baby & Me, everything starts with a stunning encounter. Walking down the street, a man comes face to face with his reflection in the mirror… but instead of seeing his own face, he sees a baby version of himself. Looking around, he finds that the people around him are having the same experience.
“Each person in the scene quickly finds that being connected with their inner baby creates a feeling of freedom, of letting go, a spontaneous and communicative frenzy. As the live young frenzy takes hold, the group begin dancing.”
evian UK has teamed up with social media agency We are Social to encourage fans to re-tweet the ad. Followers who re-tweet the ad will be entered into a draw to win tickets to the BAFTA TV awards.
On 6 May, evian will launch a free Baby & Me app for Facebook, Android and iPhone, created by BETC Digital and B-Reel, which uses advanced facial recognition software to reveal the user’s ‘baby’ face.