How utterly delightful - and what an unexpected deviation from the normal range of sports equipment ads that urge you to go for the burn in your wallet. Genteel and elegant, this points out the uses we put our redundant old bicycles to - and explains mildly what we could have in their place instead.
Agency: Antidote
Creative Director: Tim Ashton
Creative: Toby Derham / Egle de Villuyte
Production Co: Upstart Films
Director: Silsoe Mouse
Producer: Anita Mahal
Post Production: The Mill
Audio: Pure Soho
Composer: Pascal Bideau