Supermarket chain Morrisons is reviewing its £73m advertising account, currently contracted to DLKW Lowe, by putting the job out to competitive pitch.
The Bradford based retailer is familiar to millions of TV viewers thanks to a recent Ant & Dec campaign which saw the Geordie presenters check out fresh food in store and on the high seas.
Belinda Youngs, Morrisons corporate brand marketing director. She said: "The latest Ant & Dec campaign has been very successful for us, but as Morrisons continues to move into multi-channel and multi-format retailing, we need to ensure we have an agency structure in place for the challenges and opportunities that lay ahead."
Richard Warren, joint chief executive of DLKW Lowe, added: "We relish the opportunity to demonstrate that we are the best possible agency partner for the next chapter of Morrisons growth."