Adoption with Humanity has rebranded as Adopt a Better Way ahead of National Adoption Week, which runs from 5-11 November.
Lambie-Nairn was appointed in July to handle the rebrand, which will roll out in November across web and other marketing platforms.
Christian Schroeder, chief executive of Lambie-Nairn said: "It is exciting and rewarding to be working with an organisation that is pushing to make widespread changes to the way this country’s adoption system operates. We relish being part of ambitious campaigns and look forward to seeing the results as Adopt a Better Way continues to promote and support change.”
The organisation, which aims to promote and support change within the UK’s adoption system, believes the rebrand helps reflect its mission and promote awareness of what it does.
Rick Vlemmiks, who launched Adopt A Better Way, said: “I'm passionate about this cause as it's very close to home. Adoption should be an equally valid and valued way of creating a family, not a last resort. Our mission is to change the adoption system in the UK so that 67,000 children who currently languish in care for far too long have a greater chance of growing up in a stable, loving family home. I'm absolutely delighted with the work Lambie-Nairn has put in. It's been amazing. We are thrilled to be working with one of the strongest branding agencies in London to make this happen.”