TBWA\London has announced the appointment of Martin Jon Adolfsson to the newly created role of innovation director.
Adolfsson joins from Razorfish where he was associate creative director, and will look to bring innovation to all brand behaviour and communications across TBWA\London’s clients.
Chairman and chief creative officer Peter Souter said: "Martin is so modern he basically lives in next year. He's a human symbol of how we are pushing ideas into the future."
Adolfsson said: “When I spoke with Peter it seemed like an easy decision to rejoin TBWA\London. The wealth of talent at the agency speaks for itself and I could not pass up this opportunity to work with the new influx of creative heavyweights. This new role will allow me to combine my background as a digital thinker, inventor and problem solver to find new, more efficient ways to deliver on client briefs.”
Reporting to Souter, Adolfsson will be tasked to build brands and develop their communication processes.