Claire’s Accessories has appointed Affiliate Window to run its first affiliate programme, to coincide with the launch of the brand’s ecommerce website.
Affiliate Window is set to work with iProspect to create targeted campaigns that drive digital presence for the jewellery and accessories brand and generate true incremental value.
Anjulie Truong, client services manager at Affiliate Window, said: “We're delighted that Claire's Accessories has decided to partner exclusively with Affiliate Window for their first ever affiliate programme and we look forward to growing their online presence using our strengths and knowledge in this online vertical."
Claire’s plans to use the programme to improve customer acquisition, as it looks to move into other European territories.
Peter Metcalfe, head of affiliates for iProsect Manchester, said: “IProspect Manchester is launching the new Claire’s UK affiliate programme in conjunction with Affiliate Window. As one of the leading UK high street retailers, we are excited to be supporting Claire’s with their online marketing strategy. Affiliate marketing will form an integral part in driving Claire’s online business objectives.”
The performance channel will complement the brand's other online marketing activities.