UK hotel group Menzies Hotels has launched a new website created by Birmingham-based digital agency LHM Media that aims to help their guests get the very most out of their stay.
The new site coincides with the launch of a new corporate identity for Menzies Hotels, which has 15 hotels in England and Scotland, and LHM Media was briefed to strengthen the group’s online proposition with a marketing strategy that places customer’s needs at the centre of its digital offering.
The new website now presents an improved booking engine, dedicated mobile site and further emphasis on local attractions to help visitors get the best out of their stay.
Niall Geoghegan, chairman of Menzies Hotels said: “LHM have successfully delivered our online vision for the next stage of our marketing plans. Strengthening our corporate and consumer relationships further to a wider audience online is key to offering the exceptional quality and value our customers demand from Menzies Hotels.”
LHM won the business as part of a three-way competitive pitch process and on the win Ian Hughes, managing director at LHM, said: “We are delighted to be working with Menzies Hotels to help build the brand’s online marketing and social strategy. With such a wonderful hotel portfolio, it’s an exciting opportunity for us to enhance the renowned Menzies customer experience even further.
“Our chairman Mike Ashton previously led the Hilton brand to No. 1 in every major international market as Senior Vice President Marketing and Brand Management, so we’re in a perfect position to provide the blend of sector experience and innovation for the leisure and tourism sector. Early signs are showing website traffic levels up, our mobile and social strategy is converting sales and feedback from customers has been very positive with the new Menzies Hotels user experience from all devices.”