Wrigley is to mount a new out of home campaign to advertise the arrival of their latest Starburst variety, Flavour Morphs, in its biggest brand activation to date.
The fruit chews have been given a makeover and to draw attention to this ads will be distributed to 1,614 stores, forecourts and independents.
Running for two weeks between 6-19 May the campaign forms part of a wider £3m bid to boost the Starburst brand and include a pear emerging from behind a screen after going in dressed as a strawberry.
This illustrates the sweets unnerving ability to change flavour mid-chew.
Matt Knight, Starburst Brand Manager, comments: “We know how important it is to support new product launches, especially when the product is as unique and innovative as Starburst Flavour Morphs. The creative really delivers on Starburst’s playful positioning, and aims to raise awareness and drive sales for this amazing new product.”