They both went viral and weirdly captivated people across the world, but social media analysis by London creative research agency FACE shows very different patterns in the battle between Gangnam Style and The Harlem Shake, bringing with it valuable lessons for social media strategists.
In a new series of data studies - 'How Stuff Spreads' - the agency used social media intelligence tool Pulsar TRAC to analyse hundreds of thousands of tweets and distinguish the differences in social media community behaviours throughout the videos' popularity. So, who won? The Drum takes a look.