Banner Homes has announced the launch of a new advertising campaign, promoting the private home builder as ‘the homes that dreams are made of’.
This follows the 2012 campaign from the brand which invited consumers to ‘take a closer look’.
Piers Banfield, group sales and marketing director at Banner Homes, said: “We wanted to build on the success of last year’s brand campaign.
“We felt it was time to take the creative a step further this year and focus on how we build purchasers’ dream homes and listen carefully to our customers in order to achieve this. We commissioned a nationwide survey to discover what elements make people happy in their homes and what they would look for in their dream home. These results were then developed into our creative campaign.”
Created by Design House, the campaign looks to promote the attention of detail paid to houses.
Lavinia Culverhouse, managing director of Design House, said: “Alongside the survey we developed a series of creative designs to reinforce ‘homes that dreams are made of’; a feather from a pillow; a night sky scene, complete with shooting star; and a dandelion clock with falling seeds. Each creative approach subtly enforces the message while maintaining the premium look and feel of the Banner brand.
“Alongside the imagery, some of the key results of the survey have been integrated into print and online adverts and a specific webpage has been developed to highlight the key findings of Banner’s survey results on creating a dream, happy home.”
The ‘take a closer look’ strapline is still being retained for the campaign.