Littlewoods has claimed to be the first retailer to monetise Facebook, using Isobar’s e-commerce tool for Facebook, SeeItShop, to launch its Myleene Klass swimwear range.
Digital agency Isobar worked with Facebook to create SeeItShop, which enables brands to deliver an interactive shopping experience within people’s Facebook news feeds.
Retailers can monetise through Facebook fans by showcasing collections of products within a single post, allowing Facebook users to browse through brand collections, share individual items, share SeeItShopIt with friends and go directly through to purchase.
Littlewoods has said it plans continue to use SeeItShop to bring ten new collections to its Facebook fan base throughout May and June.
Gary Kibble, retail director at Littlewoods, said: “Littlewoods always looks to be leading customer experiences, whether online or offline. The SeeItShopIt tool gives us the ability to deliver a new way for our Facebook fans to connect with our products.”
Rick Williams, CTO at Isobar, added: “We created SeeItShopIt to deliver an interactive shopping experience directly within Facebook’s news feed, where users spend most of their time. The tool will allow any brand with a broad product portfolio to monetise their Facebook fan base by providing a seamless shopping experience.”