Nationwide Building Society is this week unveiling a new ad, as it looks to promote the Flexdirect current account launched earlier this year.
Created by 18 Feet & Rising, the ad again features the ‘pop up’ world, and includes stop-motion animation.
Andy McQueen, marketing director at Nationwide, said: “The new ad highlights our compelling new range of current account products which launched this year. These competitive products combined with our five star rated mobile banking app and online bank provide even more reasons for people to switch to us as an alternative to the banks.”
The ad will focus on the five per cent interest rate paid in on the Flexdirect current account.