NET-A-PORTER, the online luxury fashion retailer, has launched a multiplatform advertising campaign in partnership with the Stella McCartney label.
Custom-built by the NET-A-PORTER in-house mobile team for delivery to desktops, iPhones and iPads, the campaign is the first collaboration of its kind between an e-tailer and a fashion brand.
Tess Macleod-Smith, vice president of publishing and media at NET-A-PORTER, said: “This is the most exciting bespoke campaign that we have built since the launch of The NET-A-PORTER GROUP Media and Publishing division at the end of January 2012. The campaign underlines our creative and technical strength across multiplatform as well as the unique position we enjoy as a hybrid media player and e-tailer. We are at the crossroads of four global businesses – fashion, luxury, media and technology – which we believe positions NET-A-PORTER as one of the most dynamic and forward-thinking marketing partners for brands to work with."
Launched in 2000, NET-A-PORTER features collections from over 350 of the world’s leading designers including Chloé, Marc Jacobs, Burberry, Miu Miu, and Stella McCartney.