Premier Sports has selected TV and sales sponsorship specialist Media 15 to handle airtime sales and sponsorship for this autumn’s forthcoming Rugby League World Cup.
The digital subscription sports channel will be broadcasting every game of the tournament with all the England games to be shown on BBC1.
RLWC chairman Brian Barwick has said he hopes the event, which culminates with a final at Old Trafford in November, will provide Rugby League with its own ‘Jonny Wilkinson moment’, a reference to Wilkinson’s goal that won England the 2003 Rugby Union World Cup.
Of the deal, Media 15 sales and marketing director, Mike Gull, commented: “For the first time the Rugby League World Cup will be up there with the big football and rugby union competitions as a truly world class event. It will be a major presence on TV screens throughout the autumn and Premier’s blanket coverage offers advertisers and sponsors a brilliant and cost-effective way to reach committed viewers.”
The new account is the latest addition to Media 15’s books which already plays host to 15 sports TV stations including Boxnation, Sports Tonight Live and Racing UK.