TubeMogul, the video ad buying platform, has today announced the appointment of Nick Reid as managing director for the UK.
Previously managing director of IgnitionOne, Reid will lead business development, sales, and strategy for TubeMogul.
He said: “When you talk to the largest brands and agencies, there is an increasing recognition that real-time buying and optimisation of video ads can better deliver on branding goals, simplifying what was once a dizzying array of vendors, ad networks and publisher relationships. Viewed in that context, joining TubeMogul was an easy move to make and I am incredibly excited about the company’s vision.”
Marc Galens, TubeMogul VP of international, added: “Technology is changing what is possible for brands in reaching and persuading an audience, and no one knows that better than Nick, having spent his career at the intersection of technology and marketing.”
Previously, Reid started and led the UK sales team for MySpace when it entered the market.