All-inclusive holiday company First Choice is helping customers choose their perfect holiday destination with a new interactive online tool.
Devised with the help of Steak Group the illustrated ad experience aims to take potential holidaymakers on an animated journey, experiencing their perfect sunshine break along the way.
From today, the interactive experience contains a range of activities from active holidays to more relaxed drinks by the pool, users will also be treated to the chance to win an all-inclusive break to Thailand.
Users can also share their First Choice online experience via social media channels, Adriano Comegna, SEO manager at First Choice, explained: "Personalisation and shareability are key factors in engaging with our online communities. Through Facebook’s API, users can personalise virtual tickets and can also share their 'Happiness Included' holiday with their network."
Steak Group's Mike Best, group account director, added: "We wanted to visually and interactively represent the bespoke activities the holiday maker can do in each destination. We wanted to encapsulate First Choice’s core offering and reach their demographic; exciting, exotic, all inclusive holidays that cater for couples and families alike. This theme runs throughout the new creative."