Robinsons Fruit Shoot is launching a campaign inviting kids to ‘Get Your Skills On’.
The campaign will include TV advertising and media partnerships with Nickelodeon and The Sun, an on-pack promotion, an experiential roadshow and PR and social media.
The campaign is also set to include an on-pack promotion which will run from 20 May, as well as The ‘Fruit Shoot Skill Crew’ touring shopping centres, which will include live displays, expert tuition and giveaways.
Jonathan Gatward, GB marketing director for Britvic Soft Drinks, said: “We know that active skills give children an outlet for expressing their emerging personalities and ultimately making them feel more confident about who they are.
“The new Get Your Skills On campaign will provide retailers with a promotion that really engages parents and children, encouraging them to stay active. Kids tell us that Robinsons Fruit Shoot is the coolest kids brand around and this new campaign will help to make it even more popular, driving incremental sales of the range for retailers. We’d therefore recommend that retailers get stocked up to take advantage of demand resulting from our marketing communications to consumers.”
The activity aims to celebrate the enjoyment and self-expression that children get from learning a new skill.