A slowdown in the advertising sector has hit ITV’s television revenues, which are expected to drop by up to 15 per cent down year on year in June - when looking solely at net advertising revenues.
ITV says the decline is exacerbated by a tough comparison with last year, when Euro 2012 was taking place.
The broadcaster also had to contend with slowing growth at its ITV Studios division, which produces shows such as Coronation Street and Come Dine With Me, which registered a 5 per cent fall in revenues year on year to £201m in the first quarter.
Across the first half of the year as a whole ITV expects revenues to be 3 per cent down year on year but that a return to growth is on the cards in July.
ITV chief executive Adam Crozier, said: “Given the longer term visibility we have in our Studios revenues we're confident that we will deliver double-digit growth this year.
“We've had a good start to the year with ITV outperforming the TV ad market in Q1. As we anticipated, the quarterly pattern of demand from advertisers in 2013 is very different to 2012 although we expect it to even out over the course of the year."