The Campaign for Real Ale (CAMRA) has announced Media Alive as its creative and media agency for the Great British Beer Festival 2013.
Media Alive was tasked with running a fully encompassing media campaign incorporating national press, London magazines, radio, outdoor and online activity in July and August, to promote this year’s festival which takes place at London’s Olympia from 13-17 August.
The official creative for the campaign centres around 'the nation's beers dropping into London' and will target people via the London Underground, Talksport and Sport Magazine, Evening Standard and London Metro, as well as Time Out (print and online).
Tony Jerome, CAMRA’s marketing manager, commented on the campaign: “CAMRA is delighted to be working with Media Alive on our Great British Beer Festival 2013 campaign.
“A number of companies pitched for this work but their creative won hands down. What I like about Dan and Darren is they listen to the customer and have a professional but fun approach to their work.”