This lovely film was blue supermarket's contribution To Channel 4's Stand-Up to Cancer endeavour last week. If you can watch the vignette in which a teenage boy unashamedly hugs his mother in front of two bewildered friends without being moved then you may went to check whether or not you have a functioning heart.
Agency: The Red Brick Road
Creative Team: Matt Allen / Jess Little
TV Producer: Miles Nathan
Film Prod Co: Believe Media
Director: David Hartley
Producer: Phil Barnes
Dir of Photography: Paul Newton
Production Designer: Ashling Johnson
Production Manager: Hiywet Abate
Post-Prod House: Nice Biscuits
Editing House: Final Cut
Editor: Darren Baldwin