Use of tablets have grown in the past 12 months, Latitude Digital Marketing has said, with the number of pay per clicks (PPC) coming through tablets increasing by 400 per cent; while smartphone clicks for retail campaigns have grown by 72 per cent.
The ‘Q3 Think Works’ report on the growth of tablet and mobile within the retail sector discovered that 12.6 per cent clicks on retail PPC adverts arrive through tablets.
It was found that there has been no increase in the share of mobile clicks compared to all paid clicks since May, although Latitude predicts this will change after Christmas, when people use new smartphones to access online content.
Richard Gregory, Latitude managing director, said: “This Christmas, both mobile and tablet will be incredibly important elements of the overall digital marketing strategy for most retailers.
“We expect mobile alone to directly deliver over 15 per cent of retailers’ online revenue during November and December. This means getting mobile strategy right could mean the difference between a good year and a great year for many retailers, which is vital in tough economic times.”