Drinks brand Zeo has hit the market with three fresh variants on its refreshment offer; a trio of bottles named Burst, Crush and Zest.
Packing a newly created flavour each bottle is a product of the global branding and design agency Blue Marlin and is available in bars and retailers from supermarkets up to Harvey Nichols.
Designed to appeal to a larger audience since the brands launch last summer the new flavours aim to capture the mainstream, whilst maintaining the brand’s distinctive persona.
Blue Marlin London creative director Simon Pendry commented: “Rather than relying as much on the subtleties of mystery and sensuality which were so prevalent in ZEO’s market debut, the new design focuses on bold standout and the intriguing origin of the drink,”
Freedrinks Ltd CEO Martin Hall commented: “ZEO’s launch sets out the intent of Freedrinks Ltd, whose aim is to bring innovation into the soft drinks market. Blue Marlin has been one of our partners from the very beginning. With expertise and commitment, they’ve helped the ZEO brand communicate its unique offer, style, and story with a stunning beautiful design.”