A new app designed to assist those flummoxed as to where to head on a night out has been released by Collective London in collaboration with graduate challenge winner Sarah Buggle.
First conceived last year The Buggle nightlife app acts as a consumer advice platform for people planning their nocturnal movements – be that on the basis of live music playing locally by actually listening in’ to the goings on in pubs and clubs in real time.
This is made possible through proprietary hardware dubbed the Buggle Box which nestles within the DJ’s booth for playback on iOS devices.
Collective’s CEO, Nick Constantinou, said: “When Sarah submitted her idea as part of our Upstarts competition, we instantly knew it had legs. It’s not often you come across something that’s refreshingly simple but based on a genuine consumer insight. An idea like this is an intelligent and elegant solution to a real human problem; the sort of work we passionately believe in. We’re so pleased Sarah entered the Upstarts competition and are looking forward to helping her develop The Buggle on a national scale.”
Sarah Buggle, the brains behind the concept, said: “When I was studying at Hyper Island’s UK base in Manchester it wasn’t easy to find out what was playing around the city’s clubs. Frustrated by the obscure DJ names and genres on club posters, I realised we needed an alternative – a live audio flyer. When I saw Collective tweet about their Upstarts competition, it seemed too good to be true. But they have helped me bring my idea to life and I’m truly grateful. Exciting times ahead.”