Gardening product supplier Hozelock has this week unveiled a new campaign, featuring celebrity gardening expert David Domoney and exercise & health scientist, Dr Julie Alexander-Cooper.
The Gardening For Life campaign forms part an integrated digital, press and PR programme being delivered by Cogent Elliott.
Marc Ballu, CEO of Hozelock explained: "This new research proves what we've always suspected: gardening is a great way of keeping fit and active, both physically and mentally. It's great to know a hobby enjoyed by so many millions of Britons is also fantastic for their health and wellbeing.
“Our Gardening For Life campaign is all about encouraging people to get outdoors roll up their sleeves and get out into the garden. Over the next few months we’ll be sharing top tips on how to shape up and feel good – for free – this summer.”
Mike Phillipson, CEO at Cogent Elliott, added: “Gardening for Life is a great campaign illustrating the strong relationship between ourselves, Hozelock, David Domoney and Dr Julie Alexander-Cooper. It’s been fantastic to showcase the benefits to be gained from gardening and to help encourage healthy wellbeing.”
The campaign will run until the end of summer.