There aren't many campaigns that routinely make us laugh out loud but this is one of them. The discontent is writ large across the face of a father of four as his wife reveals that she likes both the branded nappies and their less expensive alternative; and you know the nature of what's coming - but the joy of these ads is that it's still funny.
Agency: McCann Erickson (Manchester)
Creative Director: Neil Lancaster / Dave Price
TV Producer: Emma Hughes
Production Co: Moxie Pictures
Director: MJ Delaney
Producer: Dominic Delaney
Photography: Giorgio Bruni
Editing House: tenthree
Editor: Rebecca Luff