Insurance specialist Allianz is set to launch a UK advertising campaign designed to make the brand a household name, featuring outdoor poster advertising, national press ads and increased online activity.
The fresh round of advertising is part of an ongoing UK brand-building exercise designed to raise the profile to the higher levels it currently has in Europe.
Director of marker management, David Radford, said: "Allianz is already a global partner of Formula One and last year we announced the sponsorship of the table-topping Premiership rugby team, Saracens and the opening of their new home, Allianz Park.
"The advertising campaign is only the start of the plans we have for building a stronger level of Allianz brand awareness in the UK.
"In the coming months we will be sharing more details about the other ways in which we will be highlighting to the insurance-buying public, why Allianz is a company they can trust."
Chief executive Andrew Torrance added: "Building a stronger Allianz brand in the UK is an important component of our strategy to grow Allianz Insurance significantly over the next five years."