The Department for Transport's THINK! campaign has launched a striking anti-drink driving film targeted at young men.
The ad, created by Leo Burnett London, was filmed in a pub toilet in London, in which a bloodied human mannequin slams through the opposite side of a fake mirror in front of punters with road accident sound effects, before asking 'What impact could a drink have on your night out?'.
The TV ad - directed by Ed Morris through Rattling Stick - will be accompanied by a print and radio campaign, with print ads shot by photographer Seamus Ryan. The images illustrate each step in the process of receiving a drink-driving conviction.