Funkin, the natural fruit purées, syrups and cocktail mixers brand, has launched a new campaign created by ad agency The Red Brick Road.
Aimed at promoting its cocktail mixer range and raising awareness of the brand, product and category as well as communicating Funkin’s 100% natural credentials, the campaign focuses on at-home drinking by parodying commonly known bar and pub rules with the unwritten rules of female friendship.
The ads set out three sets of rules, each targeting a different at-home occasion with an associated mixer. The first is getting ready to go out (Strawberry Daiquiri) and is followed by house party (Mojito) and girls night in (Funkin Brazilian).
All sets of rules sit under the campaign line, ‘Your bar, your rules’.
“We think the campaign is perfect for our audience and captures the attitude and cheekiness of our brand whilst paving the way for great online conversation. We think it will be a huge success,” said Andrew King, chief executive officer, Funkin.
The campaign will also feature in the July, August and September issues of Hearst titles Cosmopolitan and Company, with complementing advertorials and online competitions.
Handling the media activity was The Village Communication. Partner at the agency, Richard cox, said: “The Funkin brand meant an ideal fit with fashion and lifestyle. We think the campaign will really resonate with Cosmopolitan and Company readers.”