Facebook has unveiled a six month masterplan to simplify its suite of ad products as part of its stated aim to make marketing simple.
Placing particular emphasis on in-store sales, online conversations and app installs , this will see the social network slash its range of products from 27 to less than 13 whilst marrying those that remain to marketers business objectives.
It is hoped that this will eliminate redundancies by removing ads which focus on the same goals whilst also including the best of sponsored stories in all ads.
Ad units will also be made to look more consistent with fewer formats to make the creation process as pain free as possible.
In a statement Fidji Simo said: “Over the past year, we have been gathering feedback from marketers about our ads products. One point we heard loud and clear is that we need to simplify our product offering. As the services we provide to marketers have grown, so have our new products; while each product may be good on its own, we realized that many of them accomplish the same goals.
“So today we are pleased to announce an ongoing effort to simplify our offerings. When we work with a marketer, we always start with their business goals, and we are going to do the same thing with our ad products. Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.”
The changes are due to be implemented from late June.