Media and digital communications group Aegis has announced its purchase of Hablar, the Japanese performance marketing and search agency.
The deal is a manifestation of Aegis’ desire to increase its digital profile and capability by assuming the Tokyo firms expertise in search marketing and digital performance media.
Hablar was established in 2003, building a growing roster of clients over the intervening years, Aegis Media’s Japanese operations amongst them.
Aegis Media Japan currently incorporates iProspect, the search and performance marketing firm; Carat, the independent media communication specialists; Vizeum, the media ROI and communications planning consultancy and Isobar, the global communications agency.
Hablar will be integrated within iProspect to offer additional services to clients.