Up to 40 editorial roles are to be created at the Daily Express, Sunday Express, Daily Star and Daily Star Sunday websites as the newspaper group makes a shift toward digital.
It's understood most of the roles will be filled by moving existing print staff but may result in some new hirings.
Express titles have struggled to assert position in the online boom and the news signals a change of direction.
Other titles, such as the Financial Times, have made shifts away from print in recent months, resulting in concerns over job cuts rather than job creation.