Sony has unveiled its latest offering Xperia Access, providing interview content and live performances as well as a behind-the-scenes look at the music industry.
Xperia Access aims to explore the music world and those who work within it and is housed on Sony’s smartphone Facebook profile. All of the Xperia Access content is hosted on Vevo allowing Xperia owners and music fans to enjoy access to intimate gigs, experiences and festivals throughout the summer.
“This summer we wanted to celebrate that with Xperia Access - a backstage pass into the world of entertainment that only Sony could deliver. Being able to work with other parts of Sony to produce truly unique content is what sets us apart from our competitors, and we’re really looking forward to creating a summer of exclusive experiences,” commented Catherine Cherry, Sony Mobile Communications marketing director, North West Europe.
Sony Music artist Rita Ora kicks off the campaign with a live set for Xperia competition winners. Staying true to the ethos of Xperia Access the gig takes place at Sony Music’s Derry Street headquarters, giving music fans the chance to get up close and personal with the best music Sony has to offer.
Nick Gatfield, chairman of Sony Music Entertainment UK, added: “Xperia Access is a great way for us to showcase the brilliant new artists we’ve been signing and developing over the last 12 months and also provide fans with a rare insight into the creativity that goes on behind the scenes with interviews with stylists, producers, designers and many others. It’s very exciting to be creating this unique platform, which allows consumers to access exclusive Sony content on their smartphones.”