The Orangutan Foundation has worked with The One Off to create a new brand identity and collateral for the charity.
The One Off employed its TOO Green approach to the project after establishing the sustainable design solution from working with a number of charitable projects where sustainability, global climate change or protection were central to the brand's ethos.
The One Off felt as The Orangutan Foundation’s previous brand marque had heritage and authenticity the new identity had to communicate how the charity had evolved.
A single graphic icon was employed to allow the charity to tell its brand story at speed and across all collateral including gifts, clothing and event backdrops.
Supporting patterns and fonts have also been developed to further explain and differentiate the specialist areas the charity operates in, a primary colour palette of natural tones was chosen as a reflect the animals at the heart of the charity and in need of conservation.