Fashion e-tailer ASOS has confirmed it is to double the number of items available as part of its current Primark trial following shopper demand in the first week of trading.
ASOS will increase the number of items on the site from 70 to approximately 140 items over the next few weeks.
Of the collaboration, which remains a trial despite its popularity, ASOS CEO Nick Robertson commented: “It’s a great product. It’s very conveniently priced and our customers like it a lot. If you join these things up, you can deduce that it’s selling quite well.”
The partnership with ASOS is the first time Primark has sold clothing online despite its popularity on the British high street for over a decade.