SSE has appointed Synergy Sponsorship as its lead agency for the management of their sponsor activity for the Glasgow 2014 Commonwealth Games, including the strategy and activation.
SSE was announced as a sponsor for the Games in July 2012.
Wendy Barbour, SSE Director of Commonwealth Games and Sponsorship, said: “We are very proud to be associated with Glasgow 2014. Having customers and employees in Scotland, England, Wales and Northern Ireland, we are really looking forward to helping make these Games come alive for them and their communities. As experts in their field, Synergy will be instrumental to helping us make this happen.”