Zico Coconut Water is this week launching its #TheEveryDayActive campaign, fronted by British singer-songwriter, Jessie Ware, will aim to inspire the nation to carry out healthy activities such as walking to work every day.
The campaign will look to make tasks such as beating the lift up a flight of stairs as a little victory.
Tony Parente, new ventures entrepreneur at Zico Coconut Water, said: “This is the biggest campaign for the brand to date and we are delighted to be working with Jessie Ware as part of #TheEveryDayActive. It was important for us to find someone young, vibrant and energetic to serve as a role model of health and wellbeing and Jessie reflects this perfectly.”
Jessie Ware will launch the campaign with an exclusive live VIP gig today, at the top of The Gherkin in central London. This will be supported with a high reach media partnership with Kiss FM, where consumers will be offered tickets to the event.
Ware said: “#TheEverydayActive is brilliant, because whatever your fitness or schedule, there is always a small activity that you can add to your day that will make you that bit healthier – and make it more fun! I’m always on the go and love working out too, and have a Zico afterwards to keep me refreshed and ready for more.”