SapientNitro has created a 'social stock ticker' aimed at CEOs of publicly listed companies to measure social media activity, designed in the image of telegraphic stock tickers of the mid-19th century.
The company said in a statement that a recent social media study which showed a correlation between high social media performance and positive stock price movements was the inspiration behind the gadget, which prints out real time tweets and analysis on ticker paper.
Malcolm Poynton, CEO Europe at SapientNitro, said: "For years business leaders have had the means and intent to watch their stock price and its constant fluctuations.
"The social stock ticker bring the same focus to business-critical social conversations - a space with which C-suite executives are notable disconnect. By crashing together digital with analogue outputs, the social stock ticker introduces a visible and audible reminder to busy executive of the value of their company's social stock."
The device prints hourly and daily reports of positive and negative tweets and estimations on whether public sentiment is up or down.