Game has appointed Ailsa McKnight as the company's new marketing director.
McKnight will leave her role as brand and customer director at Ladbrokes to join the retailer.
Game CEO Martyn Gibbs said: "With over 17 years of senior marketing experience and a professional history including Hasbro, Moulinex, Mamas and Papas, Camelot Group and GTECH Corporation, Ailsa will be a hugely valuable addition to our business and will shape our marketing team and the focus of our customer proposition over the coming months."
She will begin the job at the end of August.