Aptamil has engaged BETC London to produce the print campaign supporting the launch of Aptamil Pronutra+ range of baby Follow On milk in the UK.
The print campaign features three executions (Eye, Head and Thumb) each highlighting and explaining a separate key benefit of the blend. Extreme close-up photography, by Tom Flach, lends itself to the tag line ‘The closer we look, the more we discover’.
The Eye execution demonstrates the brand’s high levels of Omega 3 to help eyesight, Head focuses on the inclusion of iron, contributing to normal cognitive development, and Thumb promotes the Vitamin D content, vital for the growth and development of healthy bones.
The creative will feature as SPS in titles from this week, plus in a series of special formats.