Internet Explorer (IE) UK has unveiled a new campaign, created by Jam, which shows oddball inventor Eddie show off a range of new inventions.
In the campaign, which includes two mockumentary web videos, Eddie unveils a series of strange inventions to help non-IE users to enjoy a better browsing experience, including the Finger Activated Ring Touch Device (FARTD) which demonstrates Internet Explorer’s “perfect for touch” proposition to non-Internet Explorer users.
The campaign also includes responsive videos, Instagram photos and IE UK Facebook updates on a re-skinned Facebook page.
Wayne Deakin was the executive creative director for the project, while Joel Lim was associate creative director and also copywriter for the campaign.
Archer’s Mark was the production company involved.