Mentos has launched a “Fresh News” Facebook app which allows users to create bespoke personalised video news reports based on their Facebook activity.
In line the brand’s new strapline ‘Stay Fresh’, the Fresh News platform was created by BBH London. It works by pulling together users’ Facebook data and encourages them to share their videos with friends on all social channels.
Creative director at BBH, Pablo Marques, said: “We wrote and filmed hundreds of possible jokes, but of course the funniest Fresh News reports are the ones about yourself or your friends!”
International marketing director at Perfetti Van Melle – Mentos’ owner – Corrado Bianchi, added: “We know we’re in a cluttered category as a brand and even busier social space with this youth audience so we need really distinctive communications.”