Soho production company Madam has turned to BETC London to create its new brand identity.
Set up by production industry businesswomen - Michelle Stapleton, Carly Stone and Pippa Bhatt - BETC London worked with Madam to produce a visual identity and branding palette representative of the production company’s ethos.
At the heart of the identity are images of lingerie flesh imprints revealing the Madam name alongside recognisable lingerie areas such as the garter, knicker and bra lines.
Madam co-founder Bhatt commented: “BETC London has created a memorable and evocative identity we are very proud of.”
Simon Morris, head of art at BETC London, added: “The name Madam is a gift with a rich set of raw materials for any designer. But it was important to choose the less obvious, clichéd connotations and be subtle and sophisticated with the visuals – rather than show a suspender belt we suggest the presence of one.”