Mat O’Brien has been named as creative director at integrated marketing agency Space.
Joining from Initials Marketing where he held the same role, O’Brien has been tasked with leading Space’s creative thinking, adding weight to its strategic offering, and delivering the agency’s creative output across the full breadth of the agency’s client work. As creative director he will report to Space managing partner, David Atkinson, and joins the leadership team to continue the agency’s growth.
O’Brien brings over 10 years’ worth of experience in creating national and international integrated campaigns. Prior to working with Initials O’Brien was at The Bank, overseeing the creative direction on the global Grolsch account. He also has experience with promotional, digital, experiential, above and below-the-line campaigns and is an accomplished video director.
Of the appointment Atkinson said: “Mat is an innovative, fresh and dynamic creative director who brings the right experience, attitude and ambition to the agency at an important stage of our development. I look forward to working with him to achieve great results for our clients and therefore for Space.”
O’Brien added: “Space has a great history of producing award-winning, innovative creative work which is a tradition I intend to continue and build on.”