Sainsbury’s and Aimia, the owners of the Nectar programme, have announced the creation of integrated marketing solution Insight 2 Communication (I2C), which will help provide suppliers with an insight into Sainsbury’s customers.
Opportunities as part of the 'one stop shop' solution for advertising will include Coupon-at-Till, direct mail, all media in and around stores, including car park advertising and in-store sampling, as well as email, mobile, Sainsburys.co.uk and advertising via Sainsbury's magazines.
Luke Jensen, Sainsbury's group development director and chairman of I2C, said: "It's a win-win for both customers and suppliers. This means more timely, relevant and accessible offers for customers based on their likes and dislikes, while brands benefit from an end-to-end insight based marketing solution and greater return on investment."
Suppliers will be able to access customer insights based on Nectar data, allowing them to create targeted communications.
David Buckingham from Aimia has been appointed Chief Executive Officer of I2C and will report to a board.
He said: "From the home to the checkout and beyond, I2C will offer FMCGs a tailored advertising solution in and around stores and online. We'll help them plan, manage and deliver fully integrated campaigns more effectively to the millions of customers who visit Sainsbury's stores or shop online each week."