Another helping of the lovely campaign featuring a spokesman for manliness who defends the right of young men to behave as they please provided this includes dousing bacon sandwiches with the advertised sauce. Love the tilting of the head as he disappears back into the wardrobe.
Agency: M & C Saatchi
Creative Team: Joe Miller / Tristan Cornelius
Film Prod Co: Smith & Jones
Director: Ulf Johansson
Producer: Philippa Smith
Dir of Photography: Stephen Keith-Roach