Global out-of-home advertising group, Clear Channel International (CCI) has announced the appointment of Paul Evans to the role of marketing director, replacing Anthony Xydis.
Evans joins CCI from Xbox where he formed and led the EMEA media planning and buying function, creativity and innovation in media practice, and leadership in emerging platforms including mobile and social. He was also part of the team that launched Kinect for Xbox 360 and Windows 8.
Based in CCI’s Head Office in Golden Square, London, Evans will take responsibility for leading CCI’s overall marketing strategy, as well as supporting parent company Clear Channel Outdoor's local marketing teams throughout the world.
At CCI Evans will draw on his extensive client-side experience to help build the company’s global profile.
He will report to Pru Parkinson, head of global brand marketing for Clear Channel Outdoor.
Of his appointment Parkinson commented: “I am delighted to announce that Paul will be joining our team. Drawing on his client perspective and extensive media experience, particularly in digital and mobile, he will play a critical role in shaping our transformative offering to global advertisers and sharing new ways for brands to meet people out-of-home.
“Paul will be working closely with our Marketing and Sales teams across Asia-Pacific, Europe and LatAm to articulate how we can help advertisers form enduring and compelling connections with people, and ultimately help grow their businesses.”