Wine brand Lambrini is to launch a limited edition winter bottle and on-pack offer in the run up to the lucrative Christmas market, supported by a PR and social media campaign devised by McCann Manchester.
The festive themed bottle will be introduced this month following a three week TV campaign, building on the success of a Diamond Jubilee edition launched earlier in the year.
Purchasers of the special edition will also be in with a shout of winning a tube of COLLECTION Cream Puff lip cream, 300 of which will be given away every day.
Lorna Tweed, Brand Manager for Lambrini at Halewood International, commented: “Christmas is a key trading period for the Lambrini brand, with around 20% of sales occurring in the final two months of the year.
“The winter edition bottle and On Pack Offer, in addition to upcoming consumer activity, represents a significant amount of activity behind the brand, ensuring Lambrini is at the forefront of our customers’ minds.”