Tiger Beer has announced the appointment of We Are Social to work on the brand’s social media strategy.
The agency will be expected to help integrate all channels on a global basis and increase engagement, and will be led in Singapore.
Tiger Beer, recently acquired by Heineken in a deal still subject to shareholder approval, has asked the agency to begin by conducting an audit of social media conversations.
Simon Kemp, We Are Social Singapore managing director, said: “Tiger Beer’s activities also inspire a considerable volume of conversation in online communities, and because these are people who like to share their experiences in social media, it represents the ideal communication platform for the brand.”