Nationwide Building Society is to utilise a new service offered by i-design with the introduction of its new ‘Favourite Transaction’ functionality.
The use of the add-on-component coincides with the roll out of the technology across Nationwide Building Society’s self-service estate, and will aim to simplify the transactions of Nationwide cardholders who will be presented with their most used transactions automatically without the need for manual setup.
The service will adapt to the change in the customer’s habits as they continue to bank with Nationwide also, rolling out across all of its 2,000 ATM machines.
Adrian Roberts, head of ATMs and branch design at Nationwide said that the initial pilot of the service saw customer take-up reach around 68 per cent: “We are always looking for innovative ways to make life easier for our customers and so we are pleased to make service at Nationwide ATMs a quicker and simpler experience. We are pleased to have collaborated with i-design to achieve this industry first."
Ana Stewart, CEO of i-design group, added:"We have had a long and close relationship with Nationwide and were delighted to be able to work in partnership to realise this global innovation using our joono platform. Extensive market research and field trials were carried out throughout the development which consistently proved that this unique service delivers great value to customers. It has been exciting to see such high take up rates and we are committed to driving further innovations through our flagship joono platform."